Chinese culture is in many ways very distant from western traditions, and the approach to wine is also different than that in Europe. For this reason, it’s important to emphasise both the values and approach to wine alongside its oenological qualities.
Canti understands this well and constantly invests in tastings that allWow to build a whole world and experience for consumers to bond with. Every event has been constructed as a glamorous party that showcases CANTI’s style and aspirational world for guests to touch, experiment with and taste. Success has been extraordinary and has brought CANTI’s Italian soul to the heart of China.