One week of shooting and three weeks of post-production went into the creation of this short-film masterpiece. In a fashionably glamorous and mysterious atmosphere an alluring woman whose identity is veiled behind an enigmatic Venetian mask makes her appearance. On the warm notes of slow pulsing music, we follow the woman’s journey on a gondola. She carries only one item: a black bag with the Canti diamond logo from which a bottle of Canti Prosecco will be drawn. We’re led to believe we’re in the middle of the Venetian canals, but suddenly we’re in the heart of London.
Canti’s magic has transformed the British capital into an Italian location. The journey ends with the mysterious woman joining a rooftop party, Canti Prosecco in hand, populated by a hip young crowd masked as she is. The arrival of the fashionable bubbles fuels the party onwards well into the night, as a truly Italian celebration is wont to do.
The short ends with the campaign’s impactful tagline,
“Canti PROSECCO: GIVING YOUR NIGHT A TASTE OF ITALY.”
